Business Intelligence in 60 seconds - Indicators and KPIs - Average Response Time
- Up Journey Partners
- Mar 10
- 1 min read
BI in 60 seconds is a series of posts dedicated to providing very quick BI insights, but with high and immediate applicability.
The question :
How long does each step of your process actually take?
How much time passes between a sales representative's visit and the proposal being sent?
How long does it take to respond to a quote?
How long does it take to process an order?
How long does it take for technical support to respond to the customer?
Key point:
Time is a direct indicator of efficiency and service quality.
Small accumulated delays reduce competitiveness.
Averages can hide significant problems.
Common error:
Not measuring time systematically.
Only analyze the situation when a problem or complaint arises.
Looking only at the average, without realizing what percentage of situations are above the defined objective.
Road to #profit
Clearly define the steps, who is responsible, and the timelines for each of those steps.
Create mechanisms and automated systems that collect time data continuously.
Monitor not only the average, but also the percentage of cases that meet the target.
Because improving time isn't just about gaining speed. It's about gaining reliability, efficiency, and predictability.
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