Business Intelligence in 60 seconds - Indicators and KPIs - CAC and ROI
- Up Journey Partners
- Mar 11
- 1 min read
BI in 60 seconds is a series of posts dedicated to providing very quick BI insights, but with high and immediate applicability.
The question :
Are we really making money from the customers we acquire?
Key point:
CAC (Customer Acquisition Cost): how much it costs, on average, to acquire a new customer.
ROI of campaigns: how much revenue each customer generates in relation to the investment made to acquire them.
Customer Acquisition Cost (CAC) payback time: how long it takes to recoup the investment made in acquiring a customer.
Common error:
Evaluating campaigns solely based on the number of leads or sales generated, without considering the total cost of acquisition.
Not linking marketing data with sales and invoicing makes it impossible to understand true profitability.
Road to #profit
Measure CAC by acquisition channel.
To cross-reference marketing investment with sales conversion and revenue generated.
Direct investment towards the channels with the highest real return.
Because improving time isn't just about gaining speed. It's about gaining reliability, efficiency, and predictability.
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